Social media portfolios should include examples of campaigns you’ve managed, along with real-world metrics that show the success of these efforts. It’s also a great way to showcase your capabilities with various social media platforms. You want to stand out among the competition and give potential employers insight into your work ethic and skill set. Why should you make a social media portfolio?Ĭreating a social media portfolio is a great way to show what sets you apart from other professionals. It’s also a chance to get visual, creative, and stylistic, and make an impactful statement about who you are and what you can do. Think of it like an informal resume, or part of your pitch process to a brand or client. It showcases your experience with various platforms and creative strategies to demonstrate that you’re an expert in the field. What is a social media portfolio?Ī social media portfolio is a collection of your past and present social media campaigns, content, and projects. Bonus: Download a free, fully customizable social media portfolio templateto make your work shine - and land more clients.
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